Research & Development

Wikipedia defines Research and Development, or R & D, as: “A general term for activities in connection with corporate or governmental innovation. R & D is a component of innovation and is situated at the front end of the innovation lifecycle.”

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I have termed this spring my Research & Development period for McKinnie Fly Fishing Outfitters. ¬†This means learning new waters, floating new stretches of river, discovering new “honey holes” and figuring out the key to matching the hatch.

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Over the last couple of weeks I have spent time on the Madison River, Missouri River, Rock Creek, Bitterroot and Clark Fork Rivers. ¬†Over the coming weeks I look forward to exploring the Smith River and Georgetown Lake…

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It is hard work, but someone has to do it!